LPL STRATEGIC WEALTH SERVICES

Do what you do best. Let us do the rest.

LPL Strategic Wealth Services is a truly tailored experience for financial advisors breaking away from the wirehouse.

Get the benefits of owning your business—your name on the door, your vision, your legacy—without the hassles of entrepreneurship. With a team of practitioners working directly for you, you’ll be free to focus solely on managing your clients’ wealth.

Real People at LPL Get You Real Results

You get a dedicated team of experts who run your business. You’re the owner and driver, and they function like your staff, handling logistics on your behalf. That includes strategic work as well as daily functions, like managing social media, scheduling client meetings, and processing new accounts. They’re not consultants, and they’re not “a resource.” They’re practitioners working for your business.

You’ll be paired with an executive coach who coordinates various business functions—financial technology, marketing, administration, etc.—and helps you hone your entrepreneurial instincts.

One Fee, No Fuss

A truly integrated service, one fee gets you the full Strategic Wealth Services experience. That includes setting up your wealth management business for launch and running your ongoing operations.

Backed By Scale

Benefit from partnering with the nation’s leading independent broker-dealer and top 3 custodian. With LPL’s resources and expertise, your needs aren’t just met—they’re anticipated.

Everything Under One Roof

Unlike competitors, LPL couples supported independence with integrated custody and broker-dealer solutions. You get: One integrated platform. One client statement. One team to call.

“Because of my background with the wire, I was convinced that any time you asked a question, they were coached to tell you no the first time and make you ask again. I realized as I got over here and was asking questions of people, the questions they were asking back weren’t telling me no—they were trying to figure out how they could make it happen. That’s just the first time I realized I’d saddled up beside a partner who was really going to be a good one. Every time I bring something to their attention, LPL has proven time again they’re going be a fantastic partner.”

-- Mike Ashworth, Ashworth Financial Group

How It Works

Your dedicated Strategic Wealth Services team functions like your staff. You’ll work with them daily to run a business that reflects your values, personality, style, and preferences. They get to know you—from the day you sign onward—and are invested in your success.

You choose how you want to structure your new business. Our team gets you there—from the moment you decide to leave your current firm through setting up the business. They then continue to run your ongoing, day-to-day operations, including marketing, human resources, IT, accounts payable and receivable, administration, and more.

Your Partnership With LPL

And with LPL, you get a broker-dealer, custody, and clearing all in one place. This gives you a simple, intuitive experience as part of one dedicated relationship.

Your relationship with LPL also includes:

- High-net-worth consulting
- Integrated custody and brokerage
- Business risk management—with compliance management, shared regulatory risk, and professional liability insurance
- Investment management platform for individually managed and centrally managed portfolios

Whether you’re breaking away from the wirehouse or starting a new chapter for your independent practice, your LPL Strategic Wealth Services team will help you get up and running. They’ll transition accounts, help you find and acquire an office location, address any legal needs involved in transitioning your book, introduce you to LPL resources—anything you need.

What Financial Advisors Are Saying About Strategic Wealth Services

“It’s a weight lifted off my shoulders to not be chasing production anymore. I’m chasing quality and it really does feel different. We’re all very happy to come in each day.”

Brian Lynn, Claritas Financial Partners

“People say all the time, ‘You just don’t know what you’ve been missing until you’ve done it.’ That’s certainly true. It’s been a breath of fresh air, for sure.”

Mike Ashworth, Ashworth Financial Group

“People didn’t just get us here. They’re still coming back to us, checking on us, following up with us. They’re still there. They’re present. And that’s appreciated.”

Marc DeCicco, North Bend Wealth Management

LPL Strategic Wealth Services FAQ

Answers to the most common questions around the Strategic Wealth Services business model.

1. What is Strategic Wealth Services?

Strategic Wealth Services (SWS) is an elite service model designed to provide tenured LPL Financial advisors and teams with a differentiated level of support during and after their transition. SWS allows them to take full advantage of business ownership without the added burdens of business management.

2. What services does SWS provide?

All SWS teams have access to the integrated wealth management platform and sophisticated resources they need to run a thriving practice, as well as continuous customized support for both daily operations and long-term business management. SWS helps with the transition to independence by providing dedicated support for real estate build-out, brand development, technology setup, and HR services. Post-transition, the value of the SWS model shifts to ongoing strategic, administrative, marketing, and CFO support that allows advisors to stay focused on the clients’ needs, culture, and growing their practice.

3. Do I control the management of my firm or does LPL?

All SWS advisors own their business and control the direction, management, and culture of their firm. SWS support and consulting teams help the owner execute their vision, but the advisor remains in control of their practice.

4. Do I own my clients under SWS?

Client ownership is one of the core tenets of independence. LPL believes advisors own that relationship, regardless of their affiliation model.

5. How am I paid?

Advisors are paid out at 100%. They pay a business-to-business fee to LPL for the suite of professional services, tools, and resources designed to allow SWS firms to efficiently operate their independent business.

6. Who provides and supports my office's tech?

All SWS firms are outfitted with the hardware, infrastructure, and efficiency software required to operate their business. The SWS Technology Solutions team supports that hardware and software going forward. The SWS FinTech consulting team works with each firm to design their custom tech stack – including industry leading CRM, financial planning, proposal generation, and portfolio management software – in a way that optimizes them. These services and applications are all covered by the SWS service fee.

7. How is SWS different than the Linsco employee model?

The key difference is SWS advisors have full control over their brands, office location, and who they hire. They own their business and operate on a 1099 basis with LPL. Linsco advisors are W-2 employees and work within the structure of Linsco.

8. How is SWS different from a wirehouse?

SWS advisors own their own business and have complete control over their branding, culture, staffing and clients. They make all decisions regarding the growing of their business. The SWS extended management team supports individual firms’ aspirations and helps them execute key initiatives, but they don’t set objectives or sales quotas.

¹Cerulli Associates, 2019 U.S. RIA Marketplace Report

The views and opinions expressed by LPL Financial Advisor(s) may not be representative of the views of other Financial Advisors and are not indicative of future performance or success. Neither LPL Financial nor the LPL Financial Advisor can be held responsible for any direct or incidental loss incurred by applying any of the information offered.